Search Engine Optimization (SEO)

App store SEO improves the visibility and ranking of apps in app stores to increase download numbers. This includes optimizing the app title, description, keywords, category assignment and visual elements such as icons and screenshots to improve the relevance and attractiveness of the app.

Local SEO aims to improve the visibility of a website in local search results, which is particularly important for companies with physical locations. The aim is to achieve a very good ranking for search queries in a specific region or city.

Off-page SEO includes activities outside of your own website that have the aim of increasing its visibility and authority in search engine results. This primarily includes building and maintaining backlinks from other websites as well as social media presence.

On-page SEO refers to all measures taken directly on the website, such as content and HTML source code, to improve the ranking in search engines. This includes optimizing content with ideal keywords, improving technical aspects such as loading times and mobile usability as well as structuring meta data and internal links.

A SEO audit is a comprehensive review of a website to identify its search engine optimization and possible areas for improvement. The aim of an SEO audit is to provide specific recommendations for action to improve the ranking of the website.

SEO support includes the continuous monitoring, analysis, and optimization of the SEO strategy in order to keep a website up-to-date and well-positioned in search engines. This includes regular adjustments to the latest search engine algorithms, the creation and optimization of content, the technical maintenance of the website, and the monitoring of keywords and backlinks.

The term SEO monitoring refers to the constant monitoring and analysis of a website’s SEO metrics, such as rankings, backlinks, and organic traffic, in order to evaluate the effectiveness of SEO measures. SEO monitoring makes it possible to recognize trends, identify problem areas at an early stage and make adjustments in good time.

The term SEO reporting refers to the regular creation of reports detailing the performance of a website in terms of search engine optimization. SEO reporting is essential to measure progress, adapt strategies and ensure transparent communication with customers about the results achieved.

A SEO strategy is a comprehensive plan that shows how a website can be improved in search engine rankings through various SEO techniques. In addition, the continuous analysis and adaptation of measures to the changing algorithms of search engines is essential for long-term success.

Shop SEO deals with the optimization of online shops and e-commerce websites to increase their visibility and sales. Shop SEO includes the optimization of product pages through targeted keywords, appealing product descriptions and high-quality images as well as the improvement of the user experience through intuitive navigation and fast loading times.

Social media SEO involves optimizing content on social media platforms to improve reach and engagement. This includes using relevant keywords in social media posts, profile descriptions and hashtags to improve discoverability on social networks and search engines.

Technical SEO optimizes the infrastructure of a website, such as loading time and mobile friendliness, to achieve better search engine rankings. Equally important is the security of the website, the correction of errors and the correct use of redirects to ensure an optimal user experience.